Google AdWords coaching programs in Sydney declared for January, 2011
Two new Google AdWords training courses in Sydney have already been announced for January 2011.
FRENCHS FOREST, AUSTRALIA, December 21, 2010 /24-7PressRelease/ — These courses are part of a regular coaching programme to assist users of Google AdWords at diverse levels of experience and are developed to make these advertising campaigns a lot more cost-effective.
A new Introduction to Google AdWords training course in Sydney has been announced for Tuesday 11th January, 2011, in response towards the growing business demand to develop in-house knowledge and skills to manage pay-per-click advertising campaigns.
This half day AdWords training course will cover all the basics to help users get began with a new Google AdWords account after which develop the campaign into a powerful marketing tool. As part of a small group, attendees will receive a ‘hands on’ training session that will go via the stages of setting up a new AdWords campaign and cover the main techniques to review and improve the performance of their advertising once it is activated.
The Advanced Google AdWords coaching course in Sydney on Thursday January 13th can be a half day course that is designed as an advanced course for those businesses that have some expertise with setting up or running a Google AdWords campaign, but want to get better results from their spend. It will cover such areas as advanced campaign settings and structure, keyword targeting, writing effective adverts, bid management techniques, the use of landing pages and conversion tracking.
Both coaching courses consist of a series of practical exercises and examples to give the attendees a good understanding of the techniques involved in a successful search engine marketing strategy, so that they will leave with the knowledge to put the understanding into practice with their own websites.
These courses are being run by the Web Coaching Workshop, a specialist search engine marketing training firm and part of the Web Marketing Workshop agency, with offices in Australia along with the UK. The company gives a range of coaching courses covering SEO (search engine optimisation) and pay-per-click (PPC) advertising campaigns – such as Google AdWords – which have been used successfully by many companies who want to develop their own skills in understanding and implementing these techniques.
Other training courses on offer consist of an introduction to Google Analytics, using social media marketing, and improving search techniques for business research. Courses are provided each as in-house training, with content tailored towards the client’s own industry and internet site, or as scheduled courses around Australia.
Clive Hawkins, who is running the coaching courses in Sydney, said: “The Google AdWords courses assist to give those with some or no expertise of using AdWords an insight into how they can set up well-structured new campaigns, or improve and refine their existing ones. Several businesses start to use AdWords, thinking that it’s quite a simple system, but end up wasting money due to poorly structured and targeted campaigns. A course like this can be a quick method to refine their marketing activity and save wasted advertising spend through search.”
Anyone interested in attending these courses, which take place in Brookvale on the mornings of Tuesday 11th and Thursday 13th January 2011 can sign up through the Web Coaching Workshop site at http://www.webtrainingworkshop.com.au/sydney-training-courses.php. The internet site also includes details on all the courses and places presently offered by the company.